When Beatrix Potter first wrote "The Tale of Peter Rabbit", the manuscript was rejected by several commercial publishers.
She self-published the book in 1901. A year later, the book was republished by Frederick Warne & Co after Potter agreed to re-do her black and white illustrations in color.
By the end of its first year in print, 20,000 Peter Rabbit books had been sold and were in so much demand they had to be reprinted six times! Now it’s one of the best-selling children’s books of all time: over 100 million copies have been sold worldwide!